BEAUTY POWERED BY SCIENCE

Beginning in 1960, Redken revolutionized the professional salon business by introducing the concept of protein reconditioning. Based on evidence that hair is composed primarily of proteins, and can absorb topically applied proteins, Redken developed new protein based products. Salons were suddenly able to condition hair internally and for the long-term rather than solely camouflage damage.
Redken soon began to develop patented protein technologies and now holds over 60 global patents on products and ingredients. In fact, Redken's two latest patents for protein technology are the basis for our haircare and styling lines. Patent #6,015,574 was issued for Redken's exclusive Interbond Conditioning System. An integral part of Redken's haircare collection, it provides simple solutions to specific needs by carrying highly specialized ingredients to the hair. These ingredients help transform the hair's inner structure while dramatically improving its outer appearance.
By 1965, Paula had full ownership of Redken Laboratories, based in California. During the '70s and '80s, the company was a leader in product technology in the US and abroad. In 1993, L'Oreal purchased Redken and now its headquarters are on 5th Avenue NYC. Today, Redken is a global leader in professional haircare products and services. The company is energized with talented people, strong partnerships with the best hairdressers, and superior Research and Development.


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